Blog

Amazon’s Brand Referral Bonus pays brands ~10% back on external traffic sales. Most brands never claim it. Here’s the qualification, math, and 2026 playbook.

Amazon Posts is free, surfaces in 4 placements, and most brands ignore it. Here’s the 2026 playbook — cadence, content, CTR benchmarks, and what actually drives sessions.

Coupon data from 240 Amazon brand audits — true effective discount, when coupons drive incremental sales vs cannibalize, and the 4 SKU profiles where coupons pay.

Most ‘free Amazon audits’ are sales pitches with charts. Here’s what a real account audit covers, what to demand, and the 8 questions that expose pitch-decks pretending to be audits.

After managing 200+ brands across marketplaces, here is the 2026 revenue allocation framework — what % of catalog goes where, by category, with real benchmarks.

Mobile drives 73% of Amazon sessions but converts 31% lower than desktop. Here’s the listing-level fix list from 200 brand audits.