Blog

Amazon publishes inventory and deal deadlines for Q4 2026. It publishes nothing for creative. Here’s the freeze calendar, worked back from Prime Big Deal Days.

Event-based bid rules automate Q4 bid increases. Amazon’s own safety net for rule-based bidding excludes Prime Day and Black Friday. Here’s how to set them.

Brand Registry is a weapon you point outward. It does nothing when an IP complaint points at you. Here’s the defense file to build before Q4.

Amazon is halving return windows in 16 categories from September 1, 2026. It’s a German policy, not a US one — and the category list is the real signal.

A suppressed Amazon listing costs far more than the days it was down. The detection-lag math, rank decay, and recovery costs nobody prices — with a worked example.

Most Amazon Seller Support cases fail on how they’re written, not what they ask. Six case-hygiene mistakes costing sellers weeks — and the ledger that fixes them.