TikTok Shop 2026 playbook for Amazon brands — category fit, fee math, CVR and AOV benchmarks, fulfilled-by-TikTok decision, and the 4 things never to port from Amazon.
Most Amazon bullet points were written for desktop shoppers in 2019. The 2026 buyer reads 1.4 bullets on mobile and Rufus parses all 5. Here’s the structure that wins both.
Data from managing 90+ Amazon accounts on Sponsored Products bid strategies — when up-and-down pays, when it burns cash, and the 4 campaign types where each strategy wins.
Brand Catalog Lock blocks unauthorized edits to your titles, hero images, bullets, and descriptions. After 200+ account audits, only 31% had it enabled. Here’s the full playbook.
Amazon DSP self-service playbook for $100K-$500K/month brands — readiness checklist, $10K-15K monthly threshold math, hybrid structure with Sponsored Ads, 4 burn-cash patterns.
Return rate data from 180 Amazon brand audits — category benchmarks, the 8% threshold, BSR drag, Sponsored Brands eligibility risk, FBA returns fee math, and a 6-step fix.
